There are untold numbers of Facebook users. It is very likely that you are one of them. If you are a business owner, Facebook can expand your customer base. Keep reading for tips on how to promote your business with Facebook.
Consider holding online contests as a means of your Facebook marketing plan. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
If you are using Facebook for business, do it professionaly. Social media has to be taken in a serious manner to make profits. If you stay professional, people will always view you that way.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Promote a contest using Facebook Offers. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If your offer is really good, you can consider opening it up to non-fans.
Make sure that you stay active answering the questions on your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Additionally, post a link to an article on your site if it can answer their questions.
Custom audiences allows you to personalize the emails that you send. This will lower your marketing costs and increase the company profits in the long run.
Use the focus of your business as the basis for creating a group. Your customers can engage, get their questions answered and shop for everything they need all in one place. Also, you can use this as a platform for revealing deals. You can quickly get to know some of your customers.
Never share updates that don’t relate to your field. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Create a personal Facebook page on which to post other information.
You should always do your best to make sure you respond to all customer comments. Do this for all comments, whether they come from email or your main page. This extra work will pay benefits down the road.
Encourage your followers to interact with other members. If someone starts a conversation about something you’ve posted, let them continue talking. If you delete the post or tell people to stay on topic, they may become offended. Only step in if the tone gets raunchy or mean.
Now that you’ve read this article, you have more information about how you can start to use Facebook marketing. As you get more comfortable using the tips outlined here, you will find that Facebook marketing really isn’t hard at all. Begin now and you will be surprised when you’re successful.