Website Design & development company

Why Use WordPress for Small Business Websites ?

WordPress is fundamentally the most straightforward and well-liked way to start your website or blog. In actuality, WordPress is used by more than 43.3% of websites on the Internet. Yes, WordPress is probably used by more than a quarter of the websites you visit.

A little more technically speaking, WordPress is an open-source content management system that is GPLv2 licensed, allowing anybody to use or modify the WordPress software without charge. A content management system is essentially a tool that makes it simple to manage crucial elements of your website, such as content, without having any programming knowledge.

As a result, WordPress enables anyone to create a website, including those who aren’t programmers.

A step-by-step guide to create a WordPress website from scratch:

Follow the steps below to create a WordPress website in just seven simple steps!

Step #1: Setup domain and hosting plan

Building a website is pretty much the same as building a house 

You have the land which is the hosting provider, it has multiple servers where you can keep and store your file in. Next, you have the address, where people will find you, which is your domain name.

Please try to follow the advice listed below while selecting a domain name for your website:

  • Keep it simple to remember and declare
  • Keep the name minimal and specific (For example,
  • Make sure there are no hyphens or numbers in it

Here are the top 3 hosting providers that you can choose from:


Step #2: Welcome to WordPress!

One of the great things about Bluehost is that now it helps to set up WordPress even easier. If you skip the theme selection part (which we will look into below), and after that, you’ll see that they’re automatically set up WordPress for you.

Once everything is set up just click on the Start Building button on your screen. And you’ll be taken to the backend of your WordPress account.

Moving on, let’s pick a theme for your website in the following step.

WordPress Development company Gurgaon

Step #3: Choose a perfect theme

A WordPress theme is in charge of your WordPress site’s visual design. You can download/purchase themes from Envato and ThemeForest too. 

Though WordPress themes are templates that have been expertly created and that can be installed in just a click.

First hover over Appearance and click on Themes.

There you’ll find a handful of pre-installed themes. But if you click on the Add New button at the top left. You will see the vast number of themes from which you can choose one. 

 How to install a WordPress free theme?

Simple, just put your cursor on the theme you like, and you’ll see two buttons Install and Preview. We would suggest you check the Preview first and if you’re happy with the design click on Install and you’re all set!

Or if you already have a free or paid theme download on your PC, just upload it by clicking on the Upload theme button, then choose and upload your file.

Read more About wordpress Click here: WordPress Development company Gurgaon

SEO company

Top 10 Benefits of SEMrush For Small Business Owners

If you’re Small Business Owners still in doubt about why I should use Semrush for small business growth,  there are many benefits of Semrush to growing your small business further as follows.

1.Competitor Research

Best benefits of Semrush  for small business growth is competitive analysis.Competitive research involves identifying your competitors, evaluating their strengths and weaknesses of their products and services.Competitive analysis make your business unique. Competitive analysis help you to how yor business is running , where you need to improve  and which trends you need to ahead of. From spying on your competitor’s SEO tactics, content, advertising strategies and PR, to social media marketing, there are plenty of options with Semrush competitor’s analysis tools.

2. Cost Effective

Semrush is paid tool but When you start using Semrush tool for your business and see best you’ve achieved with it, you will realize its importance and how much cost effective than you thought.But when you consider the list of SEO, content. Marketing, advertising and more tools you have at Semrush (over 50 tools actually), there are no better SEO tools to work with. Semrush have a free plan you can use. But it comes for 7 days trial but with a great number of limitations.

3. Advanced Keyword Research Tools

SEO starts with right keywords to target for your business no matter your business is small or large. Your content does not exist if you are not writing what what your audience want. The Semrush keyword magic tool will you help with in-depth keyword research strategy. Semrush keyword magic tool has many keywords in their data base. The Keyword Magic Tool is the most powerful keyword research tool on Semrush that offers key metrics such as keyword difficulty, top-ranking pages, ad copy, CPC (cost per click), search volume related keywords, keyword variations, etc.

4. All You Need In One Place

Semrush is also known for all in one toolyou don’t have to look further for other SEO tools to complete a specific task. Semrush provide you all in one marketing tool. Whether it is the Semrush Pro, Business account  or Guru you can do a lot more with your subscription than any other SEO tool. You access SEO, content, advertising, reporting, competitive research, social media marketing and lead generation toolkits.

There are some competitors marketing strategies as follows

build links, analyze existing link profiles, do keyword research, create new and optimized content pages ,run and manage ads, promote your content on social media, manage social media activities etc.

5. Create Better Content

Content marketing is also great way to great way to engage your customers and maybe even create a community.

Semrush SEO content template featurescreate better-optimized content.

Steps to create Creat SEO Templet using Semrush Tool

1.Enter your targeted keywords into the search field. 

2. Select your target country, city or region, 

3.choose your target device from dropdown listed menu. on “Create SEO Template” button

After this you have to write better SEO-friendly content for your target keywords.

SEO content template gives you recommendations on Semantically related keywords so that you can include in your content.

6. Made For All

Semrush was developed to meet the needs ofeveryone like Marketers,  experience level, skills, budget ,SEO or keyword tools for all sizes of businesses. Google keyword planner is designed that best suit the advertiser’s needsand notonly for regular marketers.Even if you’re not an advertiser, you can use the Semrush keyword magic tool to explore your market and see what people what to search.

7. Manage and Track Social Media Activities

Semrush tool provide you to manage and track social media activities, analyze and monitor all the activities.  Semrush subscription will gives you access to social media tools also your not have to pay extra for it. You just have to connect your social links to Semrush Social media tool and start using it and you can schedule your post when ever you want and you can run PPC ads also using this same tool.

8. Accelerate Your Business Growth

To keep your business on top you need areliable marketing tool to stay ahead of your competitors. Semrush is always updated to help your business stay aheadprepare for the updated algorithm so that business growth, increase sales and generate more revenue and earn more profit. Grow your business using helpful tools to cater to every aspect of the digital marketing task and get rapid growth for your targeted business.

9. Developed Better Advertising Strategies

Advertising play integral part of a successful digital marketing. Advertising is the most expensive and important part of marketing plans. effective advertising strategy encourages your target audience to take specific actions to help you reach your goals.

Semrush advertising step of your advertising campaigns follows.

•       Most valuable PPC keywords

•       Cost per click of each keyword

•       Desktop keywords your competitors are bidding on

•       Analyze keywords and ad text

•       Analyze and monitor competitors Microsoft ad spends and Google Ads, usage, and trends.

•       Ad copy

With these you will develop a better PPC advertising campaign to win and give highest return of Investment.

10. Build and Increase Brand Awareness Brand awareness is the way in which consumer recognize and remember your business. The greater the brand awareness you have, the more audiences will be familiar with your logo, messaging, and products. Brand awareness is very important it will help your brand become top of mind when these customers are ready to reaches and make a purchase. The Semrush brand monitoring tool is great for discovering new opportunities to promote and monitor your brand mentions through word of mouth.